How can a small local business with no marketing budget use...

People

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Good marketing is doing this well.

Sometime ago, the Iranian Minister said that a US Navy aircraft carrier would be an easy target for 300 speed boats armed with Katyusha rocket launchers. Is this true?

Price

Perception

Product

Have you ever had a weird experience immediately following the death of a loved one that made you think there is an afterlife and that the deceased person was communicating with you?

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

How should one handle an uninvited guest at a small, intimate wedding ceremony? Is it appropriate to ask them not to attend?

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Florence gallery says portrait damaged by visitor taking a selfie - BBC

How can a small local business with no marketing budget use social media to attract more customers?

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